Ipsos Nigeria

Ipsos – Organization Profile (Nigeria)

About the Organization
is a leading global market research and consulting company founded in 1975 and headquartered in France. Operating in over 90 countries, Ipsos provides data-driven insights that help organizations make informed decisions across business, policy, and social sectors.

Presence in Nigeria
Ipsos operates in Nigeria as part of its Sub-Saharan Africa network, delivering research, data collection, and advisory services to clients in both the private and public sectors. The company supports projects across health, governance, development, and consumer markets.

Mission and Approach
Ipsos’ mission is to deliver reliable information and insights that enable organizations to act with confidence. Its approach combines advanced research methodologies, technology, and human expertise to generate accurate and actionable data.

Core Areas of Service

• Market Research and Consumer Insights:
  Understanding consumer behavior, brand performance, and market trends to support business strategy.
• Public Affairs and Social Research:
  Conducting surveys and studies on governance, public opinion, elections, and social issues.
• Health Research:
  Supporting public health programs with data collection, impact assessments, and health system research.
• Monitoring, Evaluation, and Learning (MEL):
  Providing evaluation services for development programs, including impact assessments and performance tracking.
• Data Collection and Field Operations:
  Large-scale surveys, household data collection, and field-based research across diverse communities.
• Digital and Analytics Solutions:
  Leveraging technology, big data, and analytics to provide deeper insights and forecasting.

Geographic Reach
Ipsos operates globally, with strong presence across Africa, including Nigeria, where it supports both national and regional research projects.

Impact and Operations
The organization plays a critical role in shaping policies, improving programs, and guiding business strategies through reliable data and evidence-based insights.

Partnerships and Collaboration
Ipsos collaborates with governments, international organizations, NGOs, and private sector clients to deliver high-quality research and consulting services.

Careers and Opportunities
Ipsos offers opportunities in research, data analysis, field operations, project management, and consulting, with roles available for both entry-level and experienced professionals.

Focus Areas – Ipsos (Nigeria)

• Market Research & Consumer Insights
• Public Affairs & Social Research
• Health Research
• Monitoring, Evaluation & Learning (MEL)
• Data Collection & Field Operations
• Digital Analytics & Insights