The Centre for Communication and Social Impact (CCSI) is a Nigerian non-governmental and non-profit organization incorporated on 16 May 2001. It was established with support and technical roots from the Johns Hopkins Center for Communication Programs (JHCCP), Baltimore, United States.
CCSI specializes in Social and Behaviour Change (SBC), strategic communication, health communication, advocacy, and research. The organization uses evidence-based communication strategies to address behavioural and social barriers, improve public awareness, strengthen community engagement, and promote positive changes in health and social development.
Headquartered in Utako, Abuja, CCSI works with government institutions, development partners, media organizations, community leaders, and civil society groups. Its programmes have reached communities across Nigeria’s 36 states and the Federal Capital Territory. Centre For Communication and Social Impact +2
Mission
To be the leading Social and Behaviour Change organization in Africa, innovatively empowering communities through partnerships and evidence-based strategies.
Vision
To be the centre of excellence in strategic communications in Africa.
Core Values
CCSI identifies five organizational values:
- Integrity: Promoting accountability, transparency, honesty, and reliability.
- Passion: Demonstrating commitment, teamwork, and purpose in achieving results.
- Care: Respecting others, supporting colleagues, and promoting diversity, equity, and inclusion.
- Innovation: Encouraging creativity, continuous learning, and innovative approaches.
- Excellence: Maintaining professionalism, collaboration, and high-quality programme delivery. Centre For Communication and Social Impact
Core Areas of Intervention
1. Social and Behaviour Change (SBC)
- Designing evidence-based communication strategies to influence positive behaviours.
- Addressing social and cultural barriers affecting health and development.
- Promoting behaviour change through community engagement.
- Developing communication interventions for health and non-health programmes.
2. Health Communication and Public Health
- Promoting awareness of priority public health issues.
- Supporting communication campaigns on malaria, immunization, nutrition, and family planning.
- Developing health education materials and community messaging.
- Supporting public health institutions with strategic communication.
3. Maternal, Newborn and Child Health
- Promoting maternal and child health awareness.
- Encouraging antenatal care and safe childbirth practices.
- Supporting family and community engagement in maternal health.
- Promoting positive health-seeking behaviours.
4. Sexual and Reproductive Health
- Promoting family planning and reproductive health awareness.
- Supporting communication campaigns on reproductive health services.
- Addressing misconceptions and social barriers affecting service utilization.
- Encouraging informed health decisions among women, men, and young people.
5. Advocacy and Stakeholder Engagement
- Developing advocacy strategies for health and social development.
- Engaging government institutions, community leaders, and policymakers.
- Building partnerships to support programme objectives.
- Promoting community participation in public health and development initiatives.
6. Research, Monitoring, Evaluation and Learning (RMEL)
- Conducting research to understand community behaviours and communication needs.
- Monitoring programme performance and measuring results.
- Evaluating the effectiveness of communication interventions.
- Using evidence and learning to improve programme implementation.
7. Capacity Building and Training
- Training community volunteers, frontline workers, media professionals, and development practitioners.
- Strengthening the skills of health communication professionals.
- Organizing the Leadership in Strategic Communication Workshop (LSCW).
- Providing technical support and professional development opportunities.
8. Media Communication and Management
- Developing strategic media campaigns and communication materials.
- Supporting public relations and media engagement.
- Producing documentaries, educational content, and multimedia resources.
- Improving the visibility and communication of development programmes.
9. Entertainment Education and Creative Communication
- Using television, drama, storytelling, and entertainment to communicate health messages.
- Developing creative content that addresses social and public health challenges.
- Working with media professionals and creative industry stakeholders.
- Promoting positive social norms through entertainment-based communication.
10. Governance, Gender and Social Development
- Supporting communication initiatives on good governance and accountability.
- Promoting gender equality and women’s empowerment.
- Addressing harmful practices and social inequalities.
- Supporting peacebuilding, conflict resolution, and community development communication.
Geographic Reach
CCSI is headquartered in Utako, Abuja, Federal Capital Territory, and has a national programme focus covering Nigeria’s 36 states and the FCT.
Its communication campaigns, capacity-building activities, and community engagement initiatives involve state governments, health institutions, community volunteers, media organizations, and local stakeholders across Nigeria. Centre for Communication and Social Impact +1
Target Beneficiaries and Stakeholders
- Women and girls.
- Children and young people.
- Pregnant women and nursing mothers.
- Men and families.
- Community members and local leaders.
- Community health workers and frontline health personnel.
- Community volunteers.
- Media professionals and journalists.
- Government health institutions and policymakers.
- Civil society and development organizations.
- Health communication and social development professionals.
Partnerships and Collaboration
CCSI collaborates with government agencies, international development organizations, donor institutions, media organizations, and community-based stakeholders to implement communication and social development programmes.
Its documented collaborations and project experience include work involving:
- Johns Hopkins Center for Communication Programs.
- Nigerian government health institutions, including the National Primary Health Care Development Agency (NPHCDA).
- National Agency for Food and Drug Administration and Control (NAFDAC).
- United Nations agencies and international development organizations.
- Development partners supporting public health and social development programmes.
Its work has also included strategic communication support for Nigeria’s COVID-19 risk communication response, with funding support from the Bill & Melinda Gates Foundation and UK Aid through the SCRAP-C project. These examples represent documented collaborations and project support, not necessarily current funding arrangements. Centre for Communication and Social Impact +2
Careers and Opportunities
Potential career areas at CCSI include:
- Social and Behaviour Change (SBC) Specialists.
- Health Communication Officers.
- Strategic Communication Specialists.
- Public Health Programme Officers.
- Project Coordinators and Programme Managers.
- Research Officers.
- Monitoring, Evaluation and Learning (MEL) Officers.
- Advocacy and Stakeholder Engagement Officers.
- Communications and Media Officers.
- Creative Designers and Multimedia Specialists.
- Content Developers and Digital Communications Officers.
- Capacity Building and Training Officers.
- Community Mobilization Officers.
- Gender and Social Development Officers.
- Finance and Administration Officers.
- Procurement and Logistics Officers.
- Human Resources and Operations Officers.
These are potential career categories based on CCSI’s areas of work and organizational structure; they do not confirm current vacancies.
Focus Areas – CCSI
Social and Behaviour Change • Strategic Communication • Health Communication • Public Health • Maternal and Child Health • Sexual and Reproductive Health • Advocacy • Stakeholder Engagement • Research and Evaluation • Capacity Building • Media and Creative Communication • Entertainment Education • Gender Equality • Governance • Community Development.
