Team Lead, Digital Marketing & Brand Communication at Financial Institutions Training Centre (FITC

ByMuhuddin Samaila

FITC is a world-class, innovation-led, technology-driven, knowledge and professional services institute that provides cutting edge Learning, Advisory and Research Services to organizations primarily within the Financial Services Sector across Nigeria and sub-Saharan Africa.

We are recruiting to fill the position below:

Job Title: Team Lead, Digital Marketing & Brand Communication

Location: Yaba, Lagos
Employment Type: Full-time

Job Summary

  • The Team Lead, Digital Marketing & Brand Communication is a strategic revenue-driving role responsible for strengthening FITC’s brand positioning, accelerating product visibility, driving digital demand generation, and enhancing market competitiveness.
  • The role will lead integrated marketing strategies that increase programme enrolment, consulting uptake, partnerships, and overall brand equity.
  • The incumbent is expected to deploy data-driven digital marketing frameworks, modern brand governance systems, and measurable campaign execution aligned to FITC’s business acceleration priorities.

Key Responsibilities
Brand Positioning & Promotion:

  • Develop and execute a differentiated brand positioning strategy aligned with FITC’s future-focused and innovation-led agenda.
  • Lead integrated marketing campaigns to increase brand visibility across financial services, corporate, and public sector markets.
  • Drive thought leadership positioning through strategic content, partnerships, and media engagement.
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Brand Design, Standardization & Environment:

  • Establish and enforce enterprise-wide brand identity standards across all touchpoints (digital, print, physical environment).
  • Lead creative direction for all institutional materials ensuring consistency, professionalism, and premium positioning.
  • Drive internal brand alignment to ensure staff ambassadors reflect FITC’s brand promise and value proposition.

Product & Programme Marketing:

  • Develop product marketing strategies for learning programmes, consulting services, and digital solutions.
  • Translate programme value propositions into compelling, revenue-focused campaigns with measurable ROI.
  • Collaborate with business units to drive enrolment growth, cross-selling, and client retention initiatives.

Digital Marketing & Social Media Management:

  • Lead digital marketing strategy including Search Engine Optimization (SEO), paid advertising, email marketing, analytics, and marketing automation.
  • Manage and grow FITC’s digital footprint across social media platforms with data-backed engagement strategies.
  • Deploy performance marketing dashboards to track conversion rates, cost-per-lead, and revenue attribution.

Sustainability & CSR:

  • Develop and communicate FITC’s sustainability and CSR narrative aligned to ESG principles.
  • Position FITC as a responsible institutional leader through strategic partnerships and community initiatives.
  • Measure and report sustainability impact to strengthen institutional reputation and stakeholder trust.
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Events & Experiential Marketing:

  • Lead branding and marketing strategy for FITC’s programmes, executive sessions, and flagship programmes & events.
  • Ensure consistent brand experience across all physical and virtual events.
  • Leverage events as strategic revenue channels and partnership platforms.

Qualification & Experience

  • Bachelor’s Degree in Marketing, Communications, Business Administration or related discipline.
  • Master’s Degree is an added advantage.
  • Professional certifications in Digital Marketing (e.g., Google, HubSpot, CIM, Meta, etc.).
  • 7 – 10 years experience in digital marketing and brand communication, preferably within financial services, professional services, or corporate learning institutions.

Person Specification:

  • Proven track record of delivering measurable revenue growth through digital marketing and campaigns.
  • Strong portfolio demonstrating brand transformation and digital marketing engagement impact.
  • Experience leading integrated digital marketing teams and cross-functional collaboration.
  • Strong understanding of financial services, other financial institution, and corporate learning market dynamics.
  • Executive presence and ability to engage senior stakeholders.
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Application Closing Date
1st April, 2026.

How to Apply
Interested and qualified candidates should submit their CV and a brief cover letter detailing relevant experience to: careers@fitc-ng.com using “Team Lead, Digital Marketing & Brand Communication” as the subject of the application.

Note: The applications will be reviewed on a rolling basis and onlyshortlisted candidates will be contacted.

Sama’ila Muhuddin is a dedicated Registered Nurse and humanitarian professional with over seven years of frontline experience. Since May 2018, he has served with prominent international non-governmental organizations, including Médecins Sans Frontières (MSF) Holland, Spain, France projects and ALIMA, responding to emergencies and providing critical care in some of the most challenging humanitarian settings.

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