Nigeria Marketing and Operations Coordinator at One Acre Fund

ByMuhuddin Samaila

One Acre, founded in 2006, supplies smallholder farmers with the agricultural services they need to make their farms more productive. We provide quality farm supplies on credit, delivered within walking distance of farmers’ homes, and agricultural trainings to improve harvests. We measure our success by our ability to make farmers more prosperous: On average, farmers harvest 50 percent more food after working with One Acre Fund. We serve more than 800,000 farm families in Eastern and Southern Africa, with more than 7,500 full-time staff, and we aim to serve 1 million farm families by 2020.

We are recruiting to fill the position below:

Job Title: Nigeria Marketing and Operations Coordinator

Location: Minna, Niger

About the Role

  • The Program Marketing Coordinator will work directly with unit leads to translate their operational goals into compelling farmer-facing campaigns, harmonising strategic messaging and maximising farmer participation across our Sales, Credit, Trees, and Market Access units.
  • The role strengthens the division’s capacity to improve farmers’ adoption and retention in our multiple programs.

Responsibilities
Strategic Marketing Alignment (Cross-Unit Strategy):

  • Collaborate with the Sales and Credit Leads to design campaigns that drive client enrollment and reinforce repayment behaviours during the farming season.
  • Partner with the Trees Lead to develop adoption strategies for free agroforestry trees and sales strategies for High-Value Trees (HVT).
  • Work with the Market Access Specialist to create sourcing campaigns that encourage farmers to aggregate and sell their produce back to the organisation.
  • Harmonise messaging across all units to ensure farmers receive a consistent, clear narrative (e.g., linking input purchases to market access opportunities).
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Administrative and Operational Support:

  • Collaborate with Comms in the design, production, and distribution of marketing materials (flyers, posters, training guides, radio scripts) tailored to specific program goals.
  • Manage the production timeline for all seasonal campaigns, ensuring materials are ready for key operational windows (e.g., enrolment and repayment deadlines, planting season).
  • Ensure all content is localised, culturally appropriate, and effectively communicates the value proposition of our diverse product offerings (inputs, trees, market access).

Field Enablement & Event Support:

  • Equip field teams with the “marketing toolkit” they need to succeed, including pitch scripts, FAQs, and visual aids for community meetings.
  • Coordinate and execute field-based marketing events, such as roadshows, product/farm demonstrations, and town hall meetings, to enhance community engagement.
  • Train field staff and supervisors on how to effectively deliver key marketing messages to farmers.
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Market Intelligence & Feedback:

  • Conduct rapid market research to understand farmer preferences, barriers to adoption, and satisfaction with our products and services.
  • Track and review the performance of past marketing campaigns
  • Monitor and analyse the performance of marketing campaigns (e.g., tracking conversion rates from engagements, measuring awareness levels).

Team and Stakeholder Support:

  • Serve as the program’s marketing data liaison and technical lead for marketing reporting.
  • Build team capacity by training staff in quality marketing, utilising marketing tools, and implementing marketing strategies.
  • Support program units with marketing performance insights and course correction interventions.

Qualifications
Across all roles, these are the general qualifications we look for. For this role specifically, you will have:

  • Bachelor’s Degree in Marketing or related fields
  • At least 2+ years of marketing experience.
  • Strong behaviour change communication (BCC) strategy skills.
  • Strong project and stakeholder management
  • Ability to conduct market research and provide detailed insights.
  • Data analysis and visualisation (Google Sheets or Excel)
  • Basic Graphic Design
  • Ability to conduct campaigns and present campaign analytics to the team.
  • Strong organisational and communication skills
  • Team management and leadership.
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Knowledge and additional competencies:

  • Hausa Language Proficiency
  • Training & Facilitation
  • Google Slide or PowerPoint presentation.

Career Growth and Development

  • We have a strong culture of constant learning and we invest in developing our people.
  • You’ll have weekly check-ins with your manager, access to mentorship and training programs, and regular feedback on your performance.
  • We hold career reviews every six months, and set aside time to discuss your aspirations and career goals.
  • You’ll have the opportunity to shape a growing organization and build a rewarding long-term career.

Application Closing Date
30th April, 2026.

Method of Application
Interested and qualified candidates should:

Go to Nigeria Marketing and Operations Coordinator at One Acre Fund to apply

Sama’ila Muhuddin is a dedicated Registered Nurse and humanitarian professional with over seven years of frontline experience. Since May 2018, he has served with prominent international non-governmental organizations, including Médecins Sans Frontières (MSF) Holland, Spain, France projects and ALIMA, responding to emergencies and providing critical care in some of the most challenging humanitarian settings.

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