Mentally Aware Nigeria Initiative (MANI) is seeking a dedicated and creative Content Officer to drive our mission-critical communications. This full-time, on-site role in Lagos is perfect for a young, passionate professional ready to use their writing and digital skills to fight mental health stigma and promote dignity.
If you are skilled in digital storytelling and deeply committed to responsible mental health advocacy, we invite you to apply.
Job Title: Content Officer
Location: Lagos
Job Type: Full Time
1. The Core Focus: Advocacy and Digital Engagement
As Content Officer, you are the voice of MANI. Your purpose is to create, improve, and maintain engaging content that elevates the organization’s image and drives awareness.
Key Duties:
- Content Creation: Develop and edit engaging mental health content for diverse platforms.
- Platform Management: Manage content across digital platforms, including our website and social media channels.
- Campaign Strategy: Coordinate and execute social media campaigns, leveraging analytics to ensure effectiveness and audience engagement.
- Team Collaboration: Work closely with the team to ensure a cohesive content strategy that aligns with MANI’s youth-focused goals.
2. Professional & Safeguarding Requirements
Candidates must demonstrate professional competence in content creation alongside a deep commitment to the ethical standards of mental health advocacy.
Required Skills and Experience
- Education: Bachelor’s Degree in Communication or a related field.
- Experience: A minimum of 2 years of experience as a Content Officer or in a similar role. Experience in the non-profit or advocacy sector is highly preferred.
- Digital Fluency: Excellent knowledge of content creation, effective use of various social media platforms, and proficiency with analytic tools.
- Mental Health Understanding: A strong understanding of mental health issues, advocacy principles, and related terminologies is essential.
- Software: Must be computer literate (Excel, Word, PowerPoint, WordPress).
Critical Safeguarding Responsibility
A central part of this role is ensuring all content promotes a culture of safeguarding. This means:
- All online interactions must be respectful and safe.
- All content must protect the dignity and privacy of individuals, particularly those with lived experience of mental health conditions.
3. How to Apply Successfully
To ensure your application is competitive, please highlight the following in your documents:
- Advocacy Alignment: Clearly articulate your understanding of mental health stigma and how your content strategies would adhere to safeguarding and dignity standards.
- Portfolio Samples: If possible, include links or references to content you have created that demonstrates your ability to manage and execute digital campaigns.
- Non-Profit Experience: If you have prior experience in the non-profit or advocacy sector, emphasize how your work supported mission-driven communications.
This role offers a unique opportunity to make a tangible difference in Nigeria’s mental health landscape within a supportive, mission-driven, and youth-run environment.
Application Closing Date: Not Specified.

Sama’ila Muhuddin is a dedicated Registered Nurse and humanitarian professional with over seven years of frontline experience. Since May 2018, he has served with prominent international non-governmental organizations, including Médecins Sans Frontières (MSF) Holland, Spain, France projects and ALIMA, responding to emergencies and providing critical care in some of the most challenging humanitarian settings.
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